1. An overview of data protection
General information
1.1 This Privacy Policy provides you with information on how Whitecell Systems ApS (“we” or “us”) collects and processes your personal data when you visit our website www.whitecell-systems.com and provide information about yourself. This is done to comply with the requirements of the Danish Data Protection Act and the General Data Protection Regulation (GDPR) and to ensure the protection of your rights as the data subject. The Privacy Policy also outlines the rights you have as a data subject in relation to the processing of your personal data.
1.2 We provide you with a clear, informative, and accessible website that presents the products we manufacture. Some of the data we collect is used to ensure the website functions properly and without errors, while other data is used to analyze user behavior and enhance the overall experience on the site. To achieve this, we utilize various tracking technologies and contact forms to collect, analyze, and categorize the data. Below, you will find detailed information about the types of data we collect, how this data is used, and how we ensure the protection of your personal data.
2. Data protection of your personal data
2.1 At Whitecell Systems ApS, we take the protection of your personal data seriously. In compliance with applicable data protection regulations, including the General Data Protection Regulation (GDPR) and the Danish Data Protection Act, we ensure that your personal data is handled securely and in a way that respects your rights as a data subject. This includes protecting the data we collect via our website and ensuring transparency in how it is processed.
3. Legal basis for processing personal data
3.1 We process your personal data in accordance with the applicable data protection regulations, including:
• Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (GDPR), and
• Act No. 502 of 23 May 2018 on supplementary provisions to the Regulation on the protection of personal data (The Danish Protection Act).
We process your personal data in accordance with these applicable data protection laws.
3.2 The data controller:
Your personal data is processed under the responsibility of the following legal entity:
Whitecell Systems ApS
Lyngvej 8
9000 Aalborg
Denmark
CVR: 45037843
Represented by:
Mogens Berg Andersen, CFO
E-mail: info@whitecell-systems.com
The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail addresses, etc.). That means the data controller is responsible for ensuring that the processing of your personal data takes place in compliance with protection laws. You have the right to request information about the source, recipients and purposes of your personal data at any time. You as a data subject also have the right to request correction or deletion of your data. If you have consented to data processing, you have the option to revoke this consent at any time.
Please do not hesitate to contact us at any time if you have questions about this or any other data protection related issues.
3.3 Right to make a complaint with the supervisory authority
If you believe that your personal data is being processed in violation of the General Data Protection Regulation (GDPR), you have the right to make a complaint with a supervisory authority. You can contact the authority where you live, work, or where the alleged violation took place. This right applies regardless of any other administrative or legal options available to you.
In Denmark, the responsible authority is:
Datatilsynet:
Carl Jacobsens Vej 35
2500 Valby
Phone: +45 33 19 32 00
E-mail: dt@datatilsynet.dk
4. Recording of data on this website
When you visit our website, certain data may be collected automatically or through forms and technologies like cookies. This section explains what information we collect, why we collect it, and the legal basis for doing so.
4.1 Consent Management with Borlabs Cookie
Our website uses the Borlabs Cookie tool to manage user consent in accordance with data protection regulations. When you access the site, a cookie is placed in your browser to store your preferences regarding the use of cookies and similar technologies. This information is recorded solely for documentation purposes and is not shared with Borlabs GmbH, the provider of the tool (Rübenkamp 32, 22305 Hamburg, Germany).
The stored data remains until you manually delete the cookie, request its removal, or the purpose for storing it no longer applies. Legal retention obligations remain unaffected.
We use Borlabs to ensure proper consent collection and compliance with data protection requirements. The legal basis is Article 6(1)(c) of the GDPR.
For more details about how Borlabs processes data, visit: https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/
4.2 Contact form
When visitors request our datasheets or ask to be contacted via forms on our website, the information they provide (such as name, email, and company) is stored to fulfil their request and follow up if needed. We do not share this data with third parties without consent.
The legal basis for this processing is Art. 6(1)(b) GDPR, as the request may be seen as a step prior to entering into a business relationship. In other cases, data is processed based on our legitimate interest in responding efficiently (Art. 6(1)(f) GDPR) or based on consent (Art. 6(1)(a) GDPR), where applicable. Consent can be withdrawn at any time.
The information is stored until the request has been handled, consent is withdrawn, or the purpose no longer applies. Legal retention requirements remain unaffected.
I4.3 Contact via email or phone
If you reach out to us via email or telephone, the personal data you provide (such as your name and details of your inquiry) will be processed to respond to and manage your request. We do not share this information without your explicit consent.
Processing is based on Art. 6(1)(b) GDPR when your inquiry is linked to a potential or existing contract. In other situations, data is processed under our legitimate interest in handling inquiries effectively (Art. 6(1)(f) GDPR), or based on consent (Art. 6(1)(a) GDPR), if applicable. You can withdraw your consent at any time.
We retain your information until the inquiry is resolved, you request deletion, or the purpose of storage no longer applies. Legal retention obligations remain unaffected.
5. Plug-ins and use of Google services
This website uses various plug-ins and tools from Google, such as Google Fonts, Google reCAPTCHA, Google Analytics, and Google Ads. These tools help improve the website’s design, security, and performance while complying with applicable data protection regulations.
5.1 Use of Google reCAPTCHA
We use “Google reCAPTCHA” on our website. This service is provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of reCAPTCHA is to verify whether data entered on our website (e.g., in contact forms) is submitted by a human or by an automated program. reCAPTCHA analyzes the behavior of visitors based on various parameters (such as IP address, time spent on the website, or cursor movements). This analysis begins automatically when a user accesses the website. The data collected during this process is transmitted to Google.
reCAPTCHA runs in the background, and users are not notified that the analysis is taking place.
The processing of data is based on Art. 6(1)(f) GDPR. We have a legitimate interest in protecting our website from abusive automated access and spam. If you have provided your consent, data processing is carried out on the basis of Art. 6(1)(a) GDPR, to the extent that the consent includes storage of cookies or access to information on your device (e.g., via device fingerprinting). You can revoke your consent at any time.
For more information, please refer to Google’s Privacy Policy and Terms of Use:
Google Privacy Policy
Google Terms of Use
5.2 Use of Google Analytics
We use Google Analytics to analyze how users interact with our website. Google Analytics uses cookies and similar technologies to collect information such as pages visited, time spent on pages, and geographical location (IP anonymized within the EU). The provider is Google Ireland Limited.
The information collected may be transferred to and stored on Google servers in the USA. Google is certified under the EU-U.S. Data Privacy Framework, which ensures an adequate level of data protection.
The legal basis for using Google Analytics is your consent (Art. 6(1)(a) GDPR. You can withdraw your consent at any time by adjusting your cookie preferences.
For more information, please refer to Googles use of information from sites or apps:
How Google uses data
5.3 Use of Google Ads
We use Google Ads Conversion Tracking to measure the performance of our online advertising campaigns.
When you click on one of our Google ads and are redirected to our website, a temporary cookie may be stored on your device to help us understand whether specific user actions (e.g., completing a form or a purchase) are linked to that ad click.
We do not use Google Ads for remarketing, behavioral profiling, or personalized advertising.
The legal basis for this data processing is your consent, in accordance with:
• Article 6(1)(a) of the GDPR, and
• Section 3 of the Danish Executive Order on Cookies (cookiebekendtgørelsen)
Consent is obtained via our cookie banner, and you may withdraw it at any time through your cookie settings.
Google LLC is certified under the EU-U.S. Data Privacy Framework, ensuring appropriate safeguards for data transfers to the U.S.